Don't want to spend ton of money on an outfit for just one night?
 
 
 

want to get rid of clothes that just sit and gather dust in the closet?

....Wait fot it

GLAM

A responsive e-commerce website that specializes in renting clothes for events, Users will be able to rent clothes for events at lower prices for either one evening or for a more extended period of time, thus reducing and saving the cost of purchasing event clothes, and helping the environment through reuse

 

The Struggle

Events can be quite expensive, and people often spend a lot of money on the clothes they would wear to the occasion. This additional expense can be a burden and many people are not willing to pay such a high price for a one-night event

Furthermore, a lot of people own expensive event clothing that has been worn only once and is now collecting dust in their closet

 

User Research

Based on the given problem, I conducted a short questionnaire involving 38 participants

89%

would be interested in renting clothes that sit in their closet

88%

Don't want to waste a lot of money on clothing for events

67%

Often buy a new outfit before an event

Many concerns emerged from the research on clothing rental, including the reliability of the seller, the distance required to pick up, the fit of the item, and its condition

Competitor Analysis

In the Competitor Analysis, I wanted to see what happens on regular e-commerce sites, and sites dedicated to clothing rentals. additionally, search for second-hand item-selling sites to understand better how sellers add and manage items

The solution

3

Advanced filtering options or completing a short questionnaire to ensure the most accurate match

2

Renting sit in your closet and collect dust, which can help you earn some money and help the environment

1

Purchasing clothes for rent in order to reduce the costs of buying clothes for events

Meet Moria

Frustrations

  • Don't want to spend a lot of money on outfits for each event
  • Having trouble finding a long and modest dress that's suits for her needs

?How can we help hER

  • Through the app, she can pay a lower price for the dress
  • Advanced filters that will help her find a dress based on her preferences
     

23 years old, religious

Moria receives many wedding invitations from her friends and her big family, Some months are busier than others with multiple weddings to attend, which can make finding suitable and affordable modest outfits a challenge

Home Page

On the homepage, Moria can access the most relevant category for her or she can take a short quiz to find a suitable item for her needs

Quiz

We want her to answer a few questions about the location, type of event, size, color, and dates of the renting period so we can match the perfect outfit for her!

Category Page

Moria can see all the items and find the most suitable item for her by using the many filtering options, including the ability to filter by the length of the dress and the sleeves

Item Page

All the relevant details for the item – size, color, item condition, brand, and the price

Moria can rent the item directly from the website, or talk with the seller on WhatsApp if you she has any questions

Reviews

Moria can see reviews from people who have rented the item before and see pictures of the item fits

There's no need to worry about reliability, We carefully approve our sellers! everyone always can see and check by themself the renter profile and see reviews

Rent Process

Interested in an item? Great!
Let's start the purchase process
where you'll need to choose a delivery method, payment method, and confirm the deposit payment

Rentals through the website require a deposit payment from renters to ensure sellers receive their items back on time. Don't worry – the deposit is not mandatory

Meet Maya

Frustrations

  • She feels that it's wasteful for all these clothes to simply remain in the closet

  • Doesn't want to sell the clothes she purchased for various events, as she believes she might use them in the future

?How can we help hER

  • A platform for renting out clothes she purchased – this way she can earn some money from them while also being able to continue using them in the future

34 years old, Lawyer

Maya enjoys attending social events and dressing up for them. She likes feeling confident and stylish in her outfits and usually puts effort into selecting the perfect attire for each occasion. Her friend's "wedding season" has ended and now all the clothes she bought for the events are sitting in her closet

Profile

Maya can log in to her account and view, edit, track, suspend, or delete the items she posted

Add Item

To post an item, Maya will need to fill in all the important details in 5 steps, including general and additional information about the item, photos, delivery method, and contact information